3 Business Applications with Augmented Reality

The expansion of immersive technologies in many indutries is set to involve new applications to improve companies business and productivity. In effect, although Augmented Reality still predominates in the gaming and entertainment industry, we are witnessing its expansion in other contexts. Indeed, AR allows companies to:

– Optimize production processes
– Raise safety standards
– Speed up operations
– Improve performance
– Reduce costs

With its innovative approach and benefits, AR is thus conquering important markets, such as healthcare and construction. This technology was previously unknown in these fields, but now it’s projected to reach $88.4 billion in 2026. Let’s find out what they are.

Manufacturing Industry: how AR Improves Productivity

To remain competitive and meet the continuing demands of consumers, manufacturing industries have been changing their processes. Indeed production stages have veered toward the use of hi-tech solutions, including smart glasses and remote collaboration platforms in AR, such as Eye4Task. These are highly technological tools that help improve production and reduce sudden downtime, which negatively affects turnover and Brand awareness.

Over the years, the gap between companies relying on Augmented Reality to optimize steps and those that remain stuck with a traditional approach is narrowing. Forecasts are also promising: according to the International Data Corporation report, global spending by manufacturing industries on digital transformation will touch $816 billion in 2025.

Propelling this boom are the significant benefits AR offers which, together with human skills, pave the way for achieving internal, functional goals. Here are a few:

– Eliminate sudden equipment downtime with smart maintenance
– Improve response times by reducing errors
– Optimize collaboration among experts and increase their skills

Benefits that make companies more competitive, with significant cost reductions.

Automotive Transformation with AR

This industry is relying on immersive technologies to make driving safer and to improve the driver’s experience. From design to the assembly line, the use of advanced technological tools marks an unprecedented revolution in automotive, where manufacturers can make models and their variants while containing time and costs.

In addition, in the automotive and transportation sector, one of the future scenarios of AR and Virtual Reality applications will involve after-sales.
Further proof of the importance of innovation in this sector comes from the 2022 edition of the VTM. The event showed the progress made in this segment, combining technology and sustainability to meet the challenges of the future.

Meanwhile, more manufacturers are turning to enabling technologies to streamline production processes and facilitate collaboration among workers thanks to smart glasses. In fact, AR in automotive, just as in other application areas, wearable devices enable experts to work “hands-free.”

A cutting-edge approach that allows them to stay focused on the task at hand, seeing the information they needs on the display. Also, should they need help remotely, with a “ready2use” platform such as Eye4Task, they can connect with the Support Room and receive support from remote experts.

The Use of Augmented Reality in Retail

From healthcare to remote video assessments: the expansion of Augmented Reality crosses the borders and is spreading widely. Its benefits are also found in logistics and retail, where wearable devices integrated with AR optimize processes and worker efficiency. In fact, they can improve:

– Warehouse and inventory management
– Packing and picking goods for orders
– Price and item location verification
– Assembly, storage
– Faster and safer transportation and shipping

Eye4Task enables companies to streamline their entire process, optimizing employees’ operations. In fact, each operator in the field can perform tasks by following real-time checklists. Instructions and info appear directly on the display of the smart glasses along with the data (s)he needs.

Therefore, (s)he can, find an item in the warehouse more quickly, imparting a faster and more accurate pace to all other steps. So, errors, transportation and delivery times are reduced. As a result, it improves customers’ shopping experience and, consequently, brand reputation.

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